Introducing "Communicating With Context"

Are you?

• The accountant who sends a reminder to his team at 5pm on a Friday right as everyone is going home (or has gone home) for the weekend.
• The real estate agent  that doesn't address her real estate expertise and qualifications until the end of her bio.
• The marketing professional that submits a copy deck that in no way differentiates the client from any other company.

Most likely you aren't, or at least you think you aren't, because no one thinks that they are an ineffective communicator.

In my experience, I have found that many have the basics of communicating down. Spelling, grammar, punctuation , proofreading. Most are better at the listed items than me, a professional communicator. What is missing in many cases is a lack of awareness of surroundings, circumstances, environment, background, and settings -- context!

This applies to our personal lives too..When updating Facebook, Twitter or other sites, it is important to think about 

• Who are you writing for?
• Why should should they care?
• How are they going to "receive" your message? Delivery channel and what they will think of it.

If you don't think about these things you will become one of the people that your friends de-friend or hide on Facebook! Which could be fine,  depending on how you answered the questions above.


This blog will analyze communications I come across in my daily life and suggest ways to improve the context, relevance and clarity of the message to get more people interested in what you are trying to say.